:: Pay Per Click Advertising

:: What is pay per click (ppc) advertising? These are paid listings on internet search engines such as Google, Overture, MSN and MiVa. Your listings or pay per click advert will appear when certain (selected) words (search terms) are searched for. You only pay for these listings when they are actually clicked on by a visitor. This is known as a cost per click basis (cpc). Cpc's can range anywhere from 2p to £2.00 depending on your business sector.

Why choose a pay per click campaign? Pay per click campaigns work so well because they put your advert in front of your target audience at the exact moment they need it. It is the most effective and measurable online advertising technique available for qualified and targetted leads. Why choose NetOptimiser for PPC Management? Managing multiple pay per click campaigns effectively requires a great deal of time and experience. Such advertising campaigns also require the best bid management and tracking software available to understand key conversion areas to effectively control ROI. NetOptimiser offers highly sophisticated measurable pay per click management. With a NetOptimiser pay per click campaign you can:  Increase sales  Increase enquiries  Lower your CPA  Reduce your average cost per click (cpc)  Increase ROI Our ROI based reporting means all click, cost, sale and revenue directed from the pay per click campaign is accountable and measurable against your costs. Please see our optimisation page for more details about our campaign management techniques and how they can help your business. Can NetOptimiser make me top of the search listings? This is a very common question. The answer is generally, Yes - But only if the search term or ppc campaign is driving the right levels of ROI on profit. There is no point being top of the search engines if your business is losing money. Thats why NetOptimiser work on return on investment. What sectors of business do NetOptimiser manage pay per click campaigns for? NetOptimiser has a wide range of experience in different sectors, including travel, retail, finance, leisure, recruitment and telecommuications.

What size of business and budget do NetOptimiser cater for? NetOptimiser have experience with a wide range of clients of all sizes and budgets. Montly spend is entirely up to you, NetOptimiser can help advise on potential traffic levels and spend within your market.

What are the costs of NetOptimiser PPC management? We charge an affordable monthly management fee as a percentage of your monthly budget. There are no set up costs with NetOptimiser, just the management fee which includes our continuous support, optimisation and reporting of the pay per click campaign progress. Overall spend is often cheaper than a inhouse or individually run campaign due our expertise in management and delivering results. For more information specificly on our pay per click services please see our optimisation page. For more information on our services and how these can cater for your individual requirements please Contact Us